Nov. 12, 2008

BOSTON, Nov 12, 2008 (BUSINESS WIRE) — According to the latest research from Strategy Analytics, global cellphone shipments with the Bluetooth Phone Book Access Profile (PBAP) will grow an impressive 130 percent annually in 2009. Nokia and Honda are among the brands leading the push to integrate PBAP into phones and vehicles.

Bonny Joy, Senior Analyst at Strategy Analytics, said, “Strategy Analytics forecasts global cellphone shipments with the Bluetooth PBAP profile to grow an impressive 130 percent annually in 2009. PBAP pairs a phone’s SIM card with a hands-free car kit, making the address book and contacts accessible to, and more convenient for, the vehicle driver.”

Neil Mawston, Director at Strategy Analytics, added, “Nokia and Honda are among the brands leading the push to integrate PBAP into phones and vehicles. Nokia has launched several smartphones with the PBAP profile this year, while Honda (Acura) has introduced an emerging number of cars and SUVs with phonebook exchange.”
Further analysis can be downloaded from the Strategy Analytics report, Global Bluetooth Phone Sales by Bluetooth Profile.

About Strategy Analytics
Strategy Analytics, Inc. - a global research and consulting firm - provides timely insights and strategic business solutions to companies operating at the convergence of information, communications and entertainment technologies.
http://www.strategyanalytics.com/
SOURCE: Strategy Analytics, Inc.